Alexander Osterwalder Biography

Business models and value propositions age faster than ever before, spurred by rapid technological change, increased uncertainty, market volatility and ever-changing customer needs – making business model innovation and value proposition design an essential strategy for driving value-creating growth.

One of the world’s most influential proponents of business model innovation and value proposition design, Alexander (Alex) Osterwalder provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions. He is co-founder of Strategyzer, a leading software provider that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models via online applications and blended online/offline courses.

Osterwalder invented the “Business Model Canvas,” a strategic management tool to design, test, build and manage business models. The tool – successfully used by such leading organizations as Coca-Cola, GE, P&G, Mastercard, Ericsson, LEGO and 3M – is detailed in his first book, international best-seller “Business Model Generation” (Wiley, 2010). Crafted alongside Professor Yves Pigneur, Osterwalder’s long-time co-author and former Ph.D. supervisor, as well as 470 collaborators from 45 countries, the book was initially self-published in 2009 with an innovative crowd-funded business model. It was named among the 12 best business books of all time by USA Today. More recently, Osterwalder published “Value Proposition Design: How to Create Products and Services Customers Want” (Wiley, 2015), which explains how to gain greater fit between a product and its intended market.

A passionate entrepreneur, and in-demand speaker and leadership coach, Osterwalder won the 2015 strategy award from Thinkers50; he ranks high (#15) among the leading business thinkers of the world. In 2013, he won the European Union’s inaugural Innovation Luminary Award.

Osterwalder is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD. He holds a Ph.D. from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history.

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