Behavioral Expert and Advertising Maven Set to Ignite Creative Summit
Advertising is one of the most unique business sectors, part art and part science. It hopes to convey an influential and persuasive message, amplifying the benefits of a particular cause or product in a creative way that resonates with the end consumer. One of the field's most inspirational thinkers is Rory Sutherland, Vice Chairman of Ogilvy, the iconic global advertising and marketing agency he has been a part of since 1988. Known for his innovative approach, Sutherland founded Ogilvy's behavioral science practice, focusing on using psychology and economics to influence consumer behavior through subtle, counterintuitive strategies.
"Remember, if you never do anything differently, you'll reduce your chances of enjoying lucky accidents," remarked the industry leader. He has worked with iconic brands such as Microsoft, American Express, Ford, Google, and Netflix, helping them communicate their messages effectively.
He has been invited as the keynote speaker for the inaugural X: by micebook, a three-day event on October 2-5 at the brand-new Gran Hotel Taoro in Puerto de la Cruz, Canary Islands, Spain. The summit aims to be a significant networking event for event professionals, including suppliers, planners, and production specialists, to experiment with and explore new ways of doing business and connecting.
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"Let's face it — our industry is fiercely competitive and unapologetically curious. So, if we keep doing the same things as everyone else, how on earth are we supposed to stand out? That's exactly why I follow Rory Sutherland. His thinking is refreshingly original, endlessly insightful, and just the right kind of disruptive. He's not just a marketer — he's a marketing genius, and a constant reminder that the opposite of a good idea can also be a good idea," said micebook CEO Chetan Shah.
Sutherland has published several books, including the best-selling "Alchemy: The Power of Ideas That Don't Make Sense" (2019). He contributes a column, "The Wiki Man," for The Spectator and is a popular speaker, with TED Talks garnering millions of views. He has taken his engaging marketing insights to TikTok, leveraging the platform to reach a new audience.
Packages to experience his keynote at this event can be found here.
Unlock your event's potential by bringing in Rory Sutherland as your keynote speaker! Don't miss the opportunity to inspire your audience—Contact Speaker Booking Agency today for more information, or fill out our Online Booking Request Form. Let us leverage our 25 years of industry-leading experience to secure the perfect talent for your next event!
