Virtual events are here to stay, even with the comeback of in-person events (which are in high demand). Many companies plan to organize even more online events in 2022 than they did in 2021, according to market signals.
At least 48% of companies are expected to organize more virtual events, according to a global poll by Kaltura. Additionally, many businesses expect virtual events to continue through 2023 and beyond, with many of them planning entirely digital or hybrid events.
Here are some reasons why virtual events are expected to grow in popularity in 2022.
Convenience
It is simply more convenient to hold virtual events. Virtual events are more convenient to arrange and attend than in-person events for audience members, event planners, and keynote speakers. 84% of respondents requested the option of attending a virtual or hybrid event, according to Kaltura.
Virtual events are also more convenient logistically. There is no need to travel and there are never any issues with missed flights, traffic, parking, or hotel reservations. Instead of months, events can be planned weeks in advance. On the day of the event, attendees can join any of the events.
Enjoyment
It turns out that online events are very popular with attendees. This is due in part to the fact that the situation has improved throughout the pandemic. According to a global poll conducted by Kaltura, 73% of audience members were satisfied with the virtual experience. The poll also found that 93% thought event companies did a good job transitioning from in-person to online events.
Furthermore, several event companies have received feedback that audiences prefer virtual events to in-person events because they are more intimate. Attendees often get the opportunity to see a speaker in a more informal setting, such as their home office. Audience members believe they get to know the speaker better as a person because of this.
Cost
The decreased cost of producing and attending virtual events is another appealing feature. There is no need to rent a location, reserve hotel rooms, or pay for speaker travel. Because they charge less to appear on a virtual stage than they do in person, great keynote speakers are also more affordable. Similarly, keynote speakers have discovered that their lower fees allow them to schedule more virtual engagements and participate in more events. Virtual events have even raised the income of some keynote speakers.
If you are looking to book a keynote speaker for
your virtual event, call Speaker Booking Agency. We provide a selection of the
best virtual keynote speakers in the industry. Use our Online Booking Request Form or
call us at 888-752-5831 for additional information.