Author of The Business of Expertise, David C. Baker, expressed his opinions on what should make an event speaker-friendly in a recent LinkedIn post, which sparked a buzz of comments. Baker has a unique, dual perspective because he is a professional keynote speaker and he also books speakers for his events. Continue reading for the tips he has acquired on how to best accommodate keynote speakers.
Speaker Fees
When you have selected your speaker, start the conversation regarding budget and fees right away. The earlier in the process this conversation is had, the better for the speakers. Getting rid of the stress associated with discussing budgets and fees is a crucial step, according to David Hyner, a speaker and facilitator who specializes in goal setting and purpose.
A significant point brought up in Baker's post was the topic of fees. He recommended a flat rate that covers all costs. Getting rid of the need to hunt down receipts may not seem like a huge deal, but it saves time. The speaker experience is streamlined when necessary services are included in a single fee.
Targeted Audience
Providing demographic data to help accommodate keynote speakers is essential. According to Baker, the more the speaker knows about the audience, the better the results are likely to be. Understanding the discussion's topic is also important. Hyner disagrees with Baker's suggestion that the speaker chooses the topic, saying that “it is always better if the client finds the speaker that fits the theme rather than have a speaker tweak their content to fit.”
Contracts
A contract offers assurance that can ease a speaker's mind. Contracts allow events to be precisely recorded as opposed to being vague notes in a notepad. The contract is also where the specific requirements are set out. Speaking, negotiating, and contracting expert Tiffany Kemp drives home the point that agreements must be clear and understood by all sides. Both parties must be aware of what is expected of them and the repercussions if they fall short.
Trust
It is appropriate to give up control once the planner has described the target audience, stated the event goals, and offered technical logistical details. Recognize the speaker's ability to deliver. Every step of the process does not require managing speakers. However, a speaker should not betray the confidence of a planner. According to serial entrepreneur Emma Boardman, “my number one gripe when booking speakers is that they stick to the length of time I have given them.” Baker also agreed with this, warning speakers that if they do not finish on time, they risk being escorted off stage.
Clarity
The common thread that both speakers and planners need is clarity. Speakers seek transparency on agreements, costs, and goals. They are an important element at your event, so make sure you clarify what you expect of them.
When it is time to accommodate keynote speakers for your event, our booking agents can help you find the perfect fit. Reach out to Speaker Booking Agency today to book one of our keynote speakers for your virtual or in-person event. Use our Online Booking Request Form or call us at 888-752-5831 for more information.
