Yves Bergquist Biography

A data scientist and AI researcher, Yves Bergquist. He serves as both the Director of the Data & Analytics Project at the University of Southern California's Entertainment Technology Center and the CEO of the AI engineering company Novamente. Yves has taken the lead in designing and implementing AI and machine learning applications for the whole entertainment business as a member of ETC, which is supported by all 6 Hollywood studios. He and his colleagues have succeeded in creating a mathematical model that describes how different story patterns affect the effectiveness of marketing campaigns and movie trailers.

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