Ynon Kreiz Biography

The current CEO of Mattel is American-Israeli businessman Ynon Kreiz. The international toy manufacturer Mattel creates products for companies like Fisher-Price Barbie. WWE, Thomas & Friends, American Girl, Polly Pocket, Hot Wheels, Matchbox, and WWE. After The Lego Group in terms of revenue, it is the second-largest toy manufacturer in the world. Prior to Mattel, Kreiz contributed to and served as chairman of the board of the multi-channel network Maker Studios until being appointed CEO in 2013. With a roster of more than 55000 independent artists, Makers Studios creates short-form videos for YouTube and other online distribution channels. 2014 saw Kreiz negotiate the $500 million sale of Maker to Disney, with an additional $450 million contingent upon the achievement of performance goals. Aside from YouTube, Maker's network and reach grew during Kreiz's leadership thanks to partnerships with Dish Network, Vimeo, and the development of mobile applications and branded video hubs for its individual content producers. Before joining Maker, Ynon served as the chairman and chief executive officer of Endemol Group, the largest independent television production business in the world, which is known for its hit worldwide television shows including Big Brother and Deal or No Deal. Under his direction, Endemol became one of the largest independent distributors of English-language television in the world, producing more than 10,000 hours of programming annually for more than 300 stations globally. During his leadership, Endemol also solidified its position as the nation's top independent producer for cable and networks while expanding into scripted television.

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