Uri Gneezy Biography

When standard economic theories fall short of explaining actual human behavior, Uri's early study on how and why incentives might backfire has become an intriguing path of inquiry. He is a co-author of "The Why Axis," a #1 bestseller according to the Washington Post. His work has been included in the best-selling books "Freakonomics," "Predictably Irrational," and "Drive," as well as in the New York Times, Wall Street Journal, and other publications. Uri's research focuses on assisting firms in using behavioral economics to develop incentive programs. Uri is renowned for using behavioral economics in the real world. He is a visiting professor at the University of Amsterdam's Center for Research in Experimental Economics and Political Decision Making and holds the Epstein/Atkinson Endowed Chair in Behavioral Economics at the Rady School of Management, University of California, San Diego (CREED).

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