Troy Carter Biography

Atom Factory is an entertainment management firm that shapes popular culture throughout the world. Troy Carter is its founder, chairman, and CEO. Carter has shaped the fortunes of various musical artists, including Grammy Award winner and multi-platinum-selling Lady Gaga, as a digital and social entrepreneur. Carter started his career in Philadelphia working for Overbrook Entertainment, owned by Will Smith and James Lassiter. In 1995, he joined Bad Boy Entertainment and began working with innovators like Notorious B.I.G. Carter founded the specialized talent management firm, Erving Wonder, in 1999. Erving Wonder soon rose to prominence as one of the top artist management companies, and the Sanctuary Group purchased it in 2004. Carter and his Atom Factory artists started growing the biggest social media following on Twitter, Facebook, and YouTube after establishing Atom Factory in 2010. Carter co-founded Backplane, a Silicon Valley start-up that brings people together over affinities, hobbies, and movements, in 2011 to harness the potential of these diffuse networks. The next year, Carter established AF Square, an angel fund and technology consultancy with interests in over 40 technology firms in various phases of development, as well as A IDEA, a product development, and branding agency.

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