Tony Surtees Biography

Surtees formerly served as Yahoo's Executive Vice President and General Manager. at its headquarters in Santa Clara, California, is the Commerce group. He has gained a solid reputation as a prominent expert in eCommerce. He was referred to as "one of the most brilliant marketers on the scene today" by best-selling author and businessman Seth Godin, author of "Permission Marketing." In 2000, Tony was appointed CEO of emaimai, Inc., a Hong Kong-based international wireless and mCommerce company with operations in China and the United States. In order to help with management and system design at that time, he hired DLA. "Tony brings an extraordinarily outstanding track record to DLA," stated David Lewis, CEO of DLA. I am confident that Tony, along with the skilled team we are assembling at DLA, will achieve great results because he has more than 15 years of industry experience. "The emergence of eCommerce and mCommerce in the Asia Pacific drives the transformation of the IT industry; there is an ongoing need to update legacy systems and, as a result, drive new performance from existing infrastructure. I collaborated with David Lewis to help emaimai modernize its outdated systems and offer a cutting-edge mCommerce solution to customers in the US and Asia. ITN Telecommunications, a B2B telecommunications company that specialized as a fax provider in Australia, New Zealand, and South Africa, was founded by Surtees before his time at Yahoo! He spent four years designing, developing, and funding an eCommerce application for online bill presentment. A critically acclaimed author, Surtees is a frequent key speaker on a variety of business topics. David and Tony will broaden the scope of the IT consulting services provided by DLA and give strategic IT guidance to significant businesses in South East Asia. Yahoo! was Tony. was Yahoo's first Vice President and General Manager. Business Group. Yahoo! Finance, Yahoo Shopping, Yahoo Store, Yahoo! Auctions, Yahoo! Classifieds, Yahoo! Small Business, and Yahoo! Paydirect are among the web-based business divisions that make up The Commerce Group's international network. Yahoo! became the top personal finance, retail, and classifieds website in the world by pursuing expansion through new company development and acquisitions. Tony took over as CEO of emaimai.com in late 2000, and under his leadership, the US-owned Hong Kong-based Chinese language online auction site was turned into an international mobile payment (m-commerce) business that offered a novel digital verification service for wireless payments. In addition, Tony founded two companies with Australian headquarters and served as a director of Phoneware Limited. He has served as the Australian Marketing Institute's previous NSW State President and is a frequent professional and guest public speaker in the US, Asia, and Australia. He has spoken at various business and investment events.

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