Tony Alessandra Biography

Dr. Tony Alessandra was reared in the NYC housing projects and finally achieved success as a graduate professor of marketing, entrepreneur, business book, and hall-of-fame keynote speaker. He offers a street-smart, college-smart view of business. He received his Ph.D. in marketing from Georgia State University and holds a BBA from the University of Notre Dame, an MBA from the University of Connecticut, and a Ph.D. in marketing from the University of Connecticut. Tony is also the president of Assessment Business Center, a business that provides online 360-degree assessments, and he is a founding partner of The Cyrano Group and Platinum Rule Group, businesses that have successfully integrated cutting-edge technology and established psychology to give salespeople the ability to establish and maintain positive relationships. Dr. Alessandra is a prolific writer who has had 18 books published in 49 different languages. Some of her best-selling works include The NEW Art of Managing People, which was recently revised and released by Free Press/Simon & Schuster in 2008; Charisma, published by Warner Books in 1998; The Platinum Rule, published by Warner Books in 1996; Collaborative Selling, published by John Wiley & Sons in 1993; and Communicating at Work, published by Fireside/Simon & He appears in more than 50 audio/video productions and motion pictures, such as Non-Manipulative Selling, Relationship Strategies (American Media), and The Dynamics of Effective Listening (Nightingale-Conant) (Walt Disney). Dr. Alessandra was named "one of America's most electrifying speakers" by Meetings & Conventions Magazine. He was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers. He is also the creator of the internationally renowned behavioral style assessment tool, The Platinum Rule. Tony routinely receives positive feedback and devoted clientele thanks to his professional presentation, compelling message, and demonstrated skill as an expert business strategist.

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