Tom Feltenstein Biography

The newest generation of marketing experts most likely graduated from the top business institutions in the country. They presumably promote the importance of developing a brand, enthuse about how to take advantage of the Internet, and suggest investing marketing funds in mass-market advertising. However, for more than 40 years, marketing genius Tom Feltenstein has argued for the complete opposite. He is well-known for being the champion of creative neighborhood marketing. Tom, who takes satisfaction in not possessing a computer, adheres to the philosophy of acting modestly and locally. He promotes the idea that all you need to succeed is inside your own four walls. In order for your staff to serve as your marketing ambassadors, he fervently promotes taking care of your internal customers, or your employees. He is a people person who believes that the best way to succeed is to use your personnel, who provide you the most impact, need the least investment, and give the most return on investment. He also thinks that the era of mass marketing is over. He formerly held the position of senior vice president for Bozell Advertising, an international, billion-dollar advertising firm, before spending the last 23 years serving as a consultant to Fortune 500 organizations. In addition, he controlled a network of 14 eateries. He started his career at McDonald's as a student of Ray Kroc and advanced to the senior executive position. Later, he worked at Burger King as a marketing executive. He is the founder and CEO of Power Marketing Academy, a renowned consulting company that offers assistance and training to companies in the retail, hotel, and service sectors. Training, seminars, strategy sessions, and clinics are all conducted by PMA. He made a name for himself as the premier marketing instructor in the food service and hospitality sectors by founding Neighborhood Marketing Institute®. Tom has garnered media attention for his insightful underdog marketing strategies from Larry King, fought jabs on the David Letterman Show, and given interviews to USNews & World Report, Lou Dobbs, the Wall Street Journal, USAToday, Entrepreneur Magazine, and other publications. Ben & Jerry's, Texaco, Hyatt Hotels, Brunswick Bowling Alleys, Federated Department Stores, The International Franchise Association, Express Personnel Services, and Disney are just a few of the Fortune 500 firms and market leaders he has advised. He received "The Visionary Award," the highest accolade given by the Council of International Restaurant Brokers, for his astute, considerate leadership style. Tom is a well-known speaker, coach, trainer, strategist, and frequently published author. He has authored 11 books, including Uncommon Wisdom (2003), as well as two new companion volumes, The 10-Minute Marketer's Secret Formula (Entrepreneur Press, February 2005), which covers his marketing theories, and 401 Killer Marketing Tactics To Increase Sales, Maximize Profits, and Stomp Your Competition, which provides tactical information.

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