Todd Kaplan Biography

Todd presently serves as the Vice President of Marketing for Colas and Pepsi TM, where he is in charge of overseeing PepsiCo's main brand. Todd is in charge of directing all Pepsi Diet Pepsi and Pepsi Zero Sugar brand creative communications and commercial execution, as well as developing the brand's long-term strategy and new product innovation. Todd most recently headed PepsiCo's multibillion-dollar US Water Portfolio, where he changed the company's overall water strategy and made PepsiCo the top growth driver in the US water category. During his time, Kaplan introduced LIFEWTR and bubbly, two of the most significant breakthroughs in PepsiCo's history. Todd is enthusiastic about creating companies with a clear brand purpose and is always looking for new, innovative ways to link them in an honest way to customers and culture. Business Insider recognized Todd as one of the top 25 marketers in the world in 2019.

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