Tim Smith Biography

CEO and President of Detroit's Skidmore Studio. A 52-year-old creative agency called Skidmore has relocated its 24-person company to new quarters in Detroit's Madison Theatre Building. Smith, who has over 25 years of experience as a professional creative, advises companies while emphasizing technological design thinking and insisting that brands engage with their audience via genuine messages. Under his direction, Skidmore has hired five new employees in the last 18 months and raised revenues by 30% in 2011 after a 10% growth in 2010. Skidmore has added 19 new clients across a variety of sectors during the past year. In order to foster artistic creativity and the community, the firm also started Free Art Friday in Detroit. Smith joined Skidmore in 2001 and changed the company's focus from serving small- to medium-sized businesses in a variety of sectors to working nearly solely with advertising agencies. The studio's services were expanded to include 3D art and motion graphics in addition to marketing strategy print and interactive design, illustrations, and animatics thanks in large part to this strategic move. The W3 and Communicator awards, sanctioned and assessed by the International Academy of the Visual Arts, the IABC Renaissance awards, the Telly awards for excellence in local, regional, and cable TV advertisements, and the Summit Creative awards have all been given to the company for client work. Prior to joining Skidmore Smith, he served as Village Green's senior vice president of marketing and communications, one of the biggest owners/developers of luxury apartments in the country. He was formerly a writer, and he frequently contributes to Detroiter, Crain's Detroit Business, and Detroit News. He participates actively in the Detroit design scene and serves on the advisory boards for the Creative Corridor in Downtown Detroit and the marketing committee of the Detroit Regional Chamber. Smith graduated from Central Michigan University with a journalism bachelor's degree.

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