Thomas Crampton Biography

Thomas Crampton, Global Managing Director of Social@Ogilvy at Ogilvy & Mather, is in charge of a group of more than 700 social media experts working in more than 40 different countries. Social@Ogilvy, perhaps the largest worldwide team of its type, assists businesses in understanding, strategizing, and executing inside social media. There are no generalists on this squad. Built on the well-known history of brand strategy and cutting-edge innovation of Ogilvy & Mather, Social@Ogilvy draws on extensive subject matter experience in areas like CRM and shopper marketing. The team has received awards for a variety of accomplishments, including specialized digital innovation and the top creative honors in the business, such as Clios Effies and Cannes Lions. Thomas joined Ogilvy in 2009 to establish the social media team in Asia. In less than five years, he and an intern helped build the team to more than 250 individuals spread across 23 locations in 19 Asian countries. At prestigious conferences throughout the globe, such as the World Economic Forum in Davos, Le Web in Paris, Cannes Lions, and DLD in Munich, Thomas is a regular keynote speaker and moderator. He has given lectures at a number of universities, including the National University of Singapore, Stanford University, the Institut d'Etudes Politiques de Paris, and the Universities of Hong Kong and Keio in Japan. Mr. Crampton spent 18 years traveling the world as a newspaper journalist, mostly for the International Herald Tribune and The New York Times, where he reported from five continents and dozens of countries, before joining Ogilvy.

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