Taddy Hall Biography

In the domains of marketing, innovation, branding, and competitive strategy, Taddy Hall is regarded as an expert. The Harvard Business Review (12/2005 and 1/2009), The Wall Street Journal, Ad Age, and CMO Magazine have all published their writings on innovation. The Online Advertising Playbook, which J. Wiley released in April 2007, also has Taddy as a co-author. Taddy has worked closely with HBS Professor and recognized expert on innovation Clayton M. Christensen over the past ten years on publishing The Innovator's Solution and Marketing Malpractice (HBR) and expanding a related consultancy business. Presently, Taddy and Prof. Christensen are trying to provide executives in Emerging Markets with distinctive frameworks and tools. He oversaw initiatives involving more than a dozen various businesses in Brazil, Colombia, Mexico, and the Philippines in 2011. Since 1997, Taddy has been actively engaged with the Endeavor (www.endeavor.org) organization. Taddy, a member of the Endeavor Global Advisory Board, offers guidance to Endeavor Entrepreneurs, a network of more than 600 executives, on creating successful growth businesses. Taddy's career in venture capital and private equity started when he worked for Advent International for three years in the US and Latin America (2 yrs.). He switched from finance to operations and now oversees five venture-backed companies. Taddy worked as the Chief Strategy Officer with the Advertising Research Foundation from 2003 to 2008. He used his extensive knowledge of media, digital technologies, and research methodologies to support top executives in complex, competitive environments. Taddy now serves as SVP and Nielsen's worldwide innovation specialist, assisting customers in achieving their objectives for development and innovation. Taddy has an MBA from Harvard University and a Bachelor of Arts degree from Yale University. Professor Michael E. Porter, a leading expert on competitive strategy, hired Taddy as an independent researcher when he was a student at Harvard.

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