Susan Sarfati Biography

High-Performance Strategies, a speaking and consulting company run by Susan Sarfati, focuses on developing high-performance individuals, teams, and organizations to produce above-average results. Before September 2008, she served as executive vice president of the American Society of Association Executives, the founding CEO of The Center for Association Leadership, and the Greater Washington Society of Association Executives. Susan is renowned for her innovative leadership, inventiveness, and high-performance levels. She started the social responsibility movement at ASAE & The Center for Association Leadership and forged terrific connections throughout the association industry. She frequently speaks on innovation, high-performance organizational strategies, management, sustainability, women's concerns, and building outstanding customer experiences and cultures. Whether it's starting a $5 million Center for Association Leadership or organizing a 13-year speakers series at the John F. Kennedy Center for the Performing Arts in Washington, DC, that drew hundreds of the world's top leaders and most accomplished individuals from all fields of endeavor, Susan is at her best when she looks forward to a world of untapped opportunities and makes them happen. Tom Peters, a business expert, refers to Susan as the association industry's most creative leader and thinker in his book A BIG WORLD! If I were appointed to head an association, my first step would be to insist that Susan spend time with the incoming executive director. She has been a strong spokesperson for the association industry, giving hundreds of highly regarded talks and writing several articles on various topics, including leadership, alliance-building, organizational tactics, fundraising, and more. Coworkers have complimented Susan for her selfless dedication to the advancement of the profession via her many successes, always prioritizing the group's welfare over her interests. Susan has received awards from several organizations for her expertise. She received the Nonprofit Times 2001 Executive of the Year award for her visionary and innovative leadership. Susan received the renowned Spirit of Hotel Award from the International Association of Convention & Visitor Bureaus (formerly the Destination Marketing Association International) in 2003 for her outstanding contributions to the meetings and hospitality industry. She was consistently listed as one of the top 25 influencers in the meetings industry by Meeting News. With the founding of High-Performance Strategies, a business dedicated to assisting companies in reaching new heights in their vision and successes, Susan has started a new journey of giving back to the profession she cherishes so greatly. She is deeply committed to social responsibility and is now penning a book on the numerous instances in which regular people have changed the course of history by taking calculated risks and acting in honest, open, and sincere ways. Susan gives back to her community and industry by volunteering for leadership positions. She was a founding member of the Kogod Advisory Council for the Kogod School of Business at American University. She has served on the corporate boards of The Boys & Girls Clubs of Greater Washington, Gifts in Kind International, and Destination DC, and is a Trustee of The Federal City Council. Susan also served on the US Chamber of Commerce's Association Committee of 100. The International Women's Forum, a group of outstanding women with notable and varied accomplishments that includes The Honorable Sandra Day O'Connor and Secretary of State Hillary Rodham Clinton, also sent an invitation to Susan as a gesture of its appreciation.

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