Susan Ridge Biography

Susan Ridge oversees Save the Children's brand and advertising administration, media relations, content development for the organization's website and other online domains, new media, and computerized marketing as vice president of marketing and communications. In addition, Susan is responsible for telling the Save the Children message to both large and small audiences and keeping the organization's work for children at the forefront wherever and whenever the debate occurs. Before this, Ridge served as Vice President of Communications at the National Federation of Independent Business, based in Washington, DC, from 2001 until 2010. She oversaw all internal and external communications at NFIB, taking responsibility for the offices of the media and advertising. She successfully altered NFIB's online presence by building a solid web network that attracted more users. She also served as the official executive of the NFIB Young Entrepreneur Foundation, where she worked to raise awareness among young people about the value of business and self-employment. After working for Burson-Marsteller, a global advertising agency, for 15 years, Ridge joined NFIB in September 2001, acting as a senior customer advocate for some of the company's largest clients. She supervised public initiatives and media campaigns for numerous groups of corporate clients, including Accenture Shell Oil 3Com, among others, as well as other exchange affiliations and non-benefit associations while working in their London, New York, and Washington offices.

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