Susan Packard Biography

The clever business book New Rules of the Game by Packard, which explains how to utilize strategic gamesmanship to thrive in corporate America, was published in February 2015. Based on her 30-year career and a dozen other well-known leaders, it offers perspectives, advice, and guidance to women in business. This book stands out because Packard promotes gamesmanship, a radical new approach that anybody can use to advance in the "business game, " which she characterizes as incredibly effective. Susan Packard co-founded HGTV and served as its previous COO. At Scripps Networks Interactive, the top producer of lifestyle-focused television and Internet programming, Packard held several critical positions. Popular lifestyle television networks, including HGTV, Food Network, DIY Network, Cooking Channel, country music network Great American Country, and the Travel Channel, are part of the company's media portfolio. She founded Scripps Networks New Ventures and served as its president, managing the creation and debut of DIY Network, Fine Living Network, and online interactive platforms. She oversaw the Scripps cable brands' global distribution as president as well. She started her cable career in 1980 at HBO before moving to NBC and working on the founding team of CNBC. She joined HGTV in 1994, rising to the position of Chief Operating Officer in 1995. HGTV proliferated under Packard's leadership, becoming among the top cable networks in television history. HGTV is now syndicated in 175 nations and territories and is accessible in over 99 million homes in the United States. She contributed to the $9 billion market value that Scripps Networks has today. Packard is a frequent lecturer at international business conferences and institutions like UCLA, Fordham, and the University of Virginia's Darden Business School. In 2015, Packard also addressed the Stanford Business School. She has 30 years of experience as a successful leader in business, branding, innovation, and creative solutions, reflected in her assured and sometimes hilarious manner. She provides examples and explanations of why assigning "gender roles" in the workplace is no longer appropriate and may even be a severe error to an organization that undervalues its personnel. She also shows via her enthusiasm that there is more opportunity for women to be themselves in the job, with conviction, confidence, and even a little humorous wit. Industry peers, coworkers, and employees have honored Susan Packard as a trailblazer, mentor, role model, and innovator. She was honored with the Women in Cable & Telecommunications Woman of the Year award and included in the book Modern Visionaries, which details the accomplishments made by women in the cable and telecommunications sector. Susan now spends her time writing, helping women, and public speaking, giving audiences a glimpse into the future workplace culture that will make it profitable and pleasurable for both men and women.

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