Sumaiya Balbale Biography

Since February 2019, Sumaiya Balbale has been a member of the Shake Shack board of directors. From January 2017 until February 2019, Sumaiya served as the vice president of e-business, mobile, and digital marketing at Walmart US. She led and changed the organization's computerized media web-based existence increasing investigation and exhibiting innovative capabilities while delivering two consecutive long stretches of +40% growth for the online company. Sumaiya joined Walmart in September 2016 when the business acquired Jet.com. An early member of the Jet group, she was responsible for all buyer showcasing for the business, as well as brand protection and maintenance efforts. She not only grew the Jet firm to a $1 billion run rate in its first year, but she also created award-winning advertising for the company that took home the 2017 Cannes Media Grand Prix. Sumaiya temporarily served as Jet's VP of Marketing from September 2014 until October 2017. Prior to Jet, she had significant roles in other Amazon web-based business verticals, including GM positions at Casa.com and Diapers.com. Sumaiya spent time working as a brand consultant and record organizer at FCB and Deutsch for clients including IKEA, Novartis, and SC Johnson before straying into eCommerce.

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