Sue Cook Biography

In addition, she co-authored Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits with Roger Dow, President/CEO of the Travel Industry of America. This practical manual explains how to create lifelong customers, find, hire, and retain excellent employees, and increase shareholder value. She is referred to as a straight-talking business consultant who tells it how it is and thinks like a consumer. She motivates action by cutting through the froth surrounding the current jargon. Sue, who is renowned for her stunning simplicity, ageless wisdom, and sage guidance, will inspire you and your team to take action. Sue is a pragmatist by heart and an innovator by design. Sue's insightful observations are based on her practical expertise in the hospitality, industrial, high-tech, healthcare, manufacturing, financial services, and retail sectors. Sue is renowned for helping executives transition from insight to action. She is the founder of Apple University, the former president of The Tom Peters Group, and the co-founder of Jim Whittaker Discovery Camps. Practical suggestions to create an insurmountable competitive edge are presented through speeches, seminars, and consulting services. Sue recently co-founded Discovery Camps with Jim Whittaker, the first American to conquer Mt. Everest and the former CEO of the outdoor retailing behemoth REI, in order to encourage leaders to push their limits and their ideas. The purpose of Discovery Camps is to inspire radical innovation and creativity in business by examining what it takes to outsmart the competition and unleash the potential of individuals. There is no ceiling on the level of quality, creativity, and service that turned-on individuals may provide, according to Sue.

As a renowned expert and highly sought-after speaker, Sue Cook's expertise is in high demand. To book Sue Cook for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Sue Cook's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Sue Cook's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Sue Cook for your next speaking engagement.