Steve Rubel Biography

Steve Rubel is an advertising executive and a seasoned blogger. While working with CooperKatz and Co., he advised clients on how to use web journals into their business strategies, and in 2004, he launched his own blog Micro Persuasion. His blog focuses on the influence of blogging on the advertising sector. Rubel joined the Edelman advertising business in February 2006 to help it make better use of web journals. Later, the company was investigated after one of its clients, Wal-Mart, paid for a couple to write about their cross-country RV trip, during which they stopped at local Wal-Marts. The blog Wal-Marting Across America was highly enthusiastic about Wal-Mart, but the extent of the financial assistance was not fully disclosed (any RV can stop for free at Wal-Mart for the time being, but the group also paid for leasing the couple's RV with petrol and other expenditures). Rubel, the association's blogging master, was the focus of a chunk of the analysis, although he stated that he was not actively participating in the effort. He began at Edelman and later became their central content planner, where he was responsible for creating and developing prescribed procedures in content methodology from within and outside the firm, as well as directing new and creative projects, such as media organizations that mix paid earned and claimed disciplines."

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