Stephanie Retblatt Biography

Stephanie Retblatt is Smarty Pants' Chief Brainiac, a position she takes seriously. With over two decades of qualitative research expertise, she has repeatedly demonstrated that consumer learning is only as valuable as the business outcomes it creates. She has collaborated with some of the world's most renowned entertainment creators, merchants, and consumer goods manufacturers, transforming human insight into successful, integrated marketing strategies. Steph has spent the last 10 years at Smarty Pants conducting youth and family research for companies such as Warner Bros., Hasbro, Sesame Workshop, Nickelodeon, and Dick Sporting Goods. She is one of our most adaptable researchers, quickly adapting her approaches and tone to connect with customers of different types. Stephanie has personally done research on four continents and in more than a dozen countries, effectively mixing localized consumer intelligence with global branding requirements. Stephanie's knowledge, intellect, and presence have been sought after at several industry conferences, where she is frequently asked to lead consumer panels and assist delegates in putting a face to the customer. Steph is recognized for bringing consumers directly to conference participants and using their own words as a springboard for debate and discovery, from the first-ever Nielsen Children's Book Summit to Business Insider IGNITION conferences. Stephanie was one of twenty-eight Managing Partners at Grey Advertising before joining Smarty Pants, where she oversaw research for all of the Agency PG beauty products. She began her work at Bozell New York while studying at New York University for her master's degree. She graduated from Lehigh University and now lives in New York City with her husband and two children.

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