Soraya Darabi Biography

Soraya is a recognized authority on digital commerce and how to employ new technologies to assist encourage efficiency, visibility, and development as a famous digital entrepreneur and pioneer in the social media scene. Soraya is most recently the co-founder of Zady.com, one of the first online stores to seamlessly merge commerce rich media content and social media, offering customers with a genuinely dynamic shopping experience. Zady.com enables shoppers to learn about the conscious consumer movement and buy beautifully-crafted things made with artistry and artisanship " traits that have been neglected in a world of low pricing and quick production. Fast Company named Zady one of the top ten most inventive retail firms in the world in 2014 as part of their annual Most Innovative Companies issue. Soraya began her career at The New York Times as Manager of Digital Partnerships and Social Media, where she swiftly established herself as a major thought leader on today's ever-changing digital world. Soraya positioned The New York Times as the worldwide news leader on networks such as Facebook, YouTube, and Twitter, worked with entrepreneurs large and small, and launched award-winning campaigns while at The New York Times. She was also entrusted with training journalists and CEOs alike how to utilize and exploit social media effectively. Darabi, according to renowned Times columnist Nicholas Kristof, is the sole reason he has [millions] of Twitter followers.

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