Simone Giertz Biography

Simone Luna's Louise Sderlund Giertz, also known as Simone Giertz, is a Swedish inventor, manufacturer of robots, TV personality, and professional YouTuber. She has also worked as an editor for Sweden's official website, Sweden.se, and in MMA sports writing. One of Giertz's first influences was the Disney cartoon character Gyro Gearloose. She majored in engineering physics at college but went out after a year to study at Hyper Island in Stockholm, where she developed an interest in programming and robots. Giertz's passion in electronics began in 2013 when she created a toothbrush helmet for a pilot episode of a children's show about electronics that was not picked up, launching her YouTube career. Giertz bills herself as the "Queen of Shitty Robots," and she has a YouTube channel where she uses deadpan comedy to illustrate mechanical robots of her own design that automate ordinary activities; although operating merely mechanically, they sometimes fall short of practical utility for comic effect. Giertz's inventions include included an alarm clock that slaps the user, a lipstick applier, and a shampooer. Giertz's robots are not designed to be useful, but rather to provide extravagant answers to possibly automatable issues.

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