Saurabh Uboweja Biography

A passionate brand strategist thought leader, and subject-matter expert, Saurabh Uboweja works with companies in various sectors, including healthcare and life sciences, energy, infrastructure, real estate, technology, IT & telecom services, metals, e-commerce, and hospitality, to simplify complex brand architectures. He devotes much of his time to counseling businesses on approaching the following global growth markets. To assist his clients in maximizing the full potential of their brands, Saurabh spends a lot of time working on branding, rebranding, and customer experience design projects at Brands of Desire alongside his team. India's top brand consultant, Brands of Desire (BoD), is striving to create and develop the groundwork for the world's next wave of the most coveted brands. For two of their most recent rebranding initiatives, Brands of Desire has been named a winner at Transform Awards Europe 2014 (TransformAwards.com). With the help of his team of 30 brand consultants and designers, Saurabh @ BoD offers a full range of branding solutions to startups, mid-size and large organizations, as well as diverse business groups, resulting in the practical and consistent use of brand communication and brand implementation across all touch points. Saurabh is also a co-founder and the director of the strategy at CrediHealth.com, a website that gives users access to reliable and honest data on Indian healthcare providers. Before starting Brands of Desire in 2008, Saurabh was essential to Citigroup's South Asia private banking division. He worked on sales of consultative-based investments to Citigroup's highly wealthy clients. Being a graduate of the prominent business school "Indian Institute of Management Calcutta (IIM-C)," Saurabh has a diploma in management. As a keynote and guest speaker, Saurabh is frequently invited to corporate events, leading business schools, and business conferences worldwide. In addition, he routinely has essays published in prestigious Indian and foreign publications. His most recent speaking engagement occurred on March 11 and 12, 2014, at the Global Communication Forum Davos (ForumDavos.com) in Switzerland. He addressed both days at the Forum as an ambassador for India, joining other top communicators and brand strategists worldwide.

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