Sari Davidson Biography

Jake, Sari Davidson's one-year-old son, would frequently throw his sippy cup on the ground in 2005. So she went to Target, bought a sewing machine, and created the SippiGrip, a sippy cup attachment that resembles a rope. In any event, her entrepreneurial goals were curbed when Microsoft chose her to join the HR team supporting the X-Box Group. Nonetheless, she introduced the SippiGrip in 2007 at a national exhibition. Then, randomly, Target approached her to join its 2008 Parent Created Goods Program, and now, shops, including Walmart Babies R Us and Amazon.com, sell Davidson's BooginHead brand.

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