Sandy Carter Biography

American corporate executive, well-known social media influencer, best-selling book, and speaker. She is one of the prominent figures responsible for determining the future of IBM's Social Business project and is IBM's global general manager for ecosystem development and social business. NAFE most recently recognized Sandy as a "Woman of Excellence" and "Social Media Star." Carter joined IBM in 1989 and is currently the CEO of the company's small business concentration. He has developed banking, automotive, and beauty care automation solutions markets. The leadership at IBM quickly acknowledged her capacity to comprehend and anticipate business trends and apply them to the information technology sector. She currently holds the position of Vice President, Social Business and Collaboration Solutions Sales and Evangelism, where she is in charge of establishing the direction of IBM's Social Business initiative, collaborating with businesses that are transforming into Social Businesses, and serving as an evangelist for the idea and best practices surrounding Social Business. Carter was vice president for software business partners and the midmarket before her present one, where she was in charge of IBM's global software ecosystem projects. In this capacity, she developed the SVP program, a top-of-the-line collaboration tool produced by, for, and for partners. With the IBM Business Partner program, she has received awards from VAR Business, CRN Channel Champions, Xchange Excellence, and Forrester ISV Partner Program. Additionally, she served as Vice President of SOA, BPM, and WebSphere Strategy, Channels, and Marketing at IBM, where she led the company's marketing efforts for Service Oriented Architecture (SOA), helping it gain 70% of the market, and helped IBM WebSphere® become the market leader by winning more than 34 industry awards. In the book "The New Language of Marketing 2.0: How to Employ ANGELS to Recharge Your Market," Sandy developed a framework for developing new markets. Ms. Carter was recognized as one of the most powerful women in technology by Fast Company and among the top 100 women in channels by Everything Channels CRN magazine in 2009 and 2010. Carter is a prominent member of the community. She is listed in Madison's Who's Who, a founding member of the WITI Global Executive Network (GEN) program for senior executive women, a member of the American Management Association (AMA), the Chief Marketing Officer (CMO) Inner Circle, and the WITI (Women in Technology International) Executive Advisory Council. She is also the Co-Lead IBM Partnership Executive at her alma school Duke University and a board member of the Grace Hopper Industry Advisory Group. She is a member of the Forrester Research CMO Board and the Board of WITI. She is also a Children's Art Fund Board of Directors member.

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