Sallie Coventry Biography

Sallie Coventry was just 32 years old when she was appointed managing director of W&O, once a significant events-management company in the United Kingdom. She was in charge of a 35-person team with more than US$25 million yearly spending. She steered her important accounts to double-digit growth in three years. Coventry presently oversees Reed Exhibitions' IBTM worldwide events portfolio, which is situated in Richmond, United Kingdom. She is directing the group of events through a time of important name and format changes; if successful, this development might serve as an industry model for adjusting a trade show's scope to its market. In addition to other IBTM exhibitions, Coventry is in charge of the old European Incentive, Business Travel, and Meetings Expo, currently known as IBTM World.

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