Rohan Oza Biography

Rohan Oza is the Chief Marketing Officer across The Coca-Cola Company's still coke brands. He is also the founder of Idea Merchants Capital, a platform for investing and building iconic brands.

Born and raised in Zambia and of Indian heritage, Oza attended the Harrow School in the United Kingdom and graduated from Nottingham University. He then received his MBA from the University of Michigan in the United States.

Rohan began his career as a manufacturing manager at Mars M&M where he was recruited at the age of 20 as the youngest manager to run Snickers, the second largest product line in Europe.

His first big career move was to The Coca-Cola Company where he ended up leading the Sprite brand to the number one brand for youth and African-American consumers. Rohan went on to manage the then declining POWERADE brand to three straight years of brand growth with the creation of break through designs, partnerships and advertising campaigns. In 2002, he was featured on the cover of Brandweek as one of their “top ten marketers” in the country and was featured on CNN as one of Coke’s fastest rising stars.

Rohan left Coke to become a partner in a fledgling beverage company called glaceau where he built the power house brands vitaminwater and smartwater through innovative marketing programs and creative partnerships with celebrities like 50 Cent, Jennifer Aniston, Lebron James, Kobe Bryant, Tom Brady, Venus Williams and Alicia Keys. Rohan’s career came full circle when the Coca-Cola Company purchased glacéau for $4.1 billion and Rohan was appointed as the Chief Marketing Officer across all of Coke still brands.

Rohan subsequently went on to form Idea Merchants Capital. His latest ventures include popchips, the fastest growing snack in the country, and vitacoco the most exciting brand in beverages today. Following the model that he pioneered with 50cent and vitaminwater, Rohan has been instrumental in several celebrity investment deals for both popchips (Ashton Kutcher, Kim Kardashian and Heidi Klum) and vitacoco (Madonna and Rhianna)

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