Roger Fisk Biography

Two United States Presidential campaigns have redesigned the framework for macro-communications in the 21st century: Obama '08 and Obama '12. Reaching tens of millions of people the campaigns set the new standard of connecting with individual voters involving them in the process and uniting them behind forward-reaching ideas capturing the imagination and power that only individuals linked collectively could produce. These two campaigns revolutionized the micro - studying and learning from each voter each consumer - and in the process designed nimble applications that used that information to maximize response and engagement.
Roger Fisk has had a key behind-the-scenes role in President Obama's organization since the then-senator announced his run for president in February 2007. Fisk has seen from the beginning the development of cutting-edge organizing strategies the application of agile online organizing tools and a truly innovative thoroughly modern mobilization of social media.
With six months of service on the President's successful 2012 reelection Fisk has worked with all of those tools as they were perfected in the second campaign.

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