Roger Blackwell Biography

Dr. Roger Blackwell is co-author of "Consumer Behavior," a textbook used around the world in ten editions and multiple languages. Blackwell’s other best-selling books include "From the Edge of the World," "From Mind to Market," "Customers Rule!," "Brands That Rock" and "Consumer Driven Health Care." He holds B.S. and M.S. degrees from the University of Missouri and a Ph.D. from Northwestern University.

He retired as Professor of Marketing at The Ohio State University, where he received the Alumni Distinguished Teaching award and 26 other awards teaching more than 65,000 students. Lecturing on six continents, the New York Times described him as one of America’s top business speakers. He was named Outstanding Marketing Professor in America by Sales and Marketing Executives and recognized for his leadership by Junior Achievement, The American Marketing Association and other groups.

Dr. Blackwell is famed for teaching complex subjects simply, punctuated with examples communicating market-tested methods of business success. Using principles in this book, he accumulated assets to give more than his career salary back to Ohio State. In appreciation for his multi-million dollar gift, the university named its Executive Residence Center The Blackwell Inn on the campus of Ohio State.

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