Robin Koval Biography

Robin Koval is a best-selling author and the CEO of Publicis Kaplan Thaler, a New York City advertising firm. Koval has worked as a marketing strategist and a new product specialist throughout her career. She has experience working with clients in almost every industry, from cosmetics and beverages to distilled spirits and pharmaceuticals. The Kaplan Thaler Group and Publicis New York joined in July 2012 to establish Publicis Kaplan Thaler, of which Robin is the CEO. Koval was previously the President of the Kaplan Thaler Group, where he was in charge of the agency's overall administration, including client services, strategic growth, and new business. Aflac, Procter & Gamble, Champion, Edmunds.com, Napa Auto Parts, Pfizer, Supervalu, U.S. Bank, and Wendy's are among the Kaplan Thaler Group's clients. Koval is also a member of the Steinhardt School of Culture, Education, and Human Development at New York University, where she is an adjunct professor.

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