Rob Gifford Biography

Rob Gifford, the celebrated NPR correspondent, embarked on a 3000-mile journey along the Mother Road of China from Shanghai into the heart of Asia with one big question in mind: Will China achieve greatness or implosion? He found the answer in the ordinary people he met along the way, caught up in an extraordinary moment. Gifford chronicles his compelling adventure along the Chinese Route 66 in his best-selling book, China Road. Through the generation of people building the new China, Gifford defines the great nation, revealing the rich mosaic of modern Chinese life in all its contradictions. Gifford's interest in China began in 1987 when he first visited as a twenty-year-old language student. Gifford has since spent much of the last two decades studying China while traveling all over the continent, reporting for NPR's Morning Edition and All Things Considered. Currently, he serves as the China Editor for The Economist. As a witness to the social and economic revolution that is turning China upside down, Gifford captures the voices of the people. He breathes life into the region, drawing audiences into the story with him. With eloquence and a dash of humor, he reveals how the fate of 1.3 billion Chinese people is inexorably linked to the future of the West.

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