Rita Clifton
Speaker & Booking Information
Speaking Categories
Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
After graduating from Cambridge University, Rita Clifton began her career in advertising. She joined Saatchi & Saatchi in 1986 and worked with high-profile clients like British Airways, Procter & Gamble, Campbells Foods, and BT. While at Saatchi's, she established the Green Unit and co-founded The Futures Group, which focused on new technology's impact on people, brands, and businesses.
Clifton became Director of Strategy at Saatchi's in 1992 and Vice-Chairman in 1995. In 1997, she became the Chief Executive of Interbrand, the world's leading brand consultancy, and pioneered Brand Valuation. Clifton has introduced several new services, including digital branding, internal brand management, brand equity tracking, and brand futures.
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