Rita Clifton Biography

After graduating from Cambridge University, Rita Clifton began her career in advertising. She joined Saatchi & Saatchi in 1986 and worked with high-profile clients like British Airways, Procter & Gamble, Campbells Foods, and BT. While at Saatchi's, she established the Green Unit and co-founded The Futures Group, which focused on new technology's impact on people, brands, and businesses. Clifton became Director of Strategy at Saatchi's in 1992 and Vice-Chairman in 1995. In 1997, she became the Chief Executive of Interbrand, the world's leading brand consultancy, and pioneered Brand Valuation. Clifton has introduced several new services, including digital branding, internal brand management, brand equity tracking, and brand futures. Interbrand publishes the annual league table of the world's 100 most valuable brands. Its clients include most of the world's leading businesses and organizations. Clifton regularly features on TV and radio programs on business, brand, marketing, and communication issues. She is in high demand as a speaker at conferences worldwide. She has been a columnist for The Observer, Marketing Week, and Retail Week. She has written Interbrand's book "The Future of Brands," the APG's "How to Plan Advertising," and The Economist's book "Brands and Branding." She has worked with Jonathon Porritt on environmental and sustainability issues. She is a member of the Government's Sustainable Development Commission and the Sustainable Consumption Roundtable. Clifton is a fellow of the Royal Society for Arts and a member of the Marketing Group of Great Britain, the Marketing Society, the Market Research Society, the Account Planning Group, and the Institute of Practitioners in Advertising. She has chaired several industry committees, including the Code of Advertising Practice to Children. She sits on the Advisory Board of the Judge Business School at Cambridge University and the Editorial Board of the Journal of Brand Management.

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