Rio Caraeff Biography

As the former head of Universal's mobile division, Rio Caraeff is a seasoned veteran in the music industry. He helped grow Universal's mobile division into 45% of the parent company's digital revenues. He later oversaw all of Universal's digital operations. Recently, he was appointed to lead Vevo, a high-profile partnership between YouTube, Universal, and Sony that aims to generate profits from music videos online. With EMI and Warner Music Group considering joining Vevo, its growth potential is substantial. In addition to his work in music, Caraeff volunteers at an animal shelter in Utah for a week each year. With extensive experience in various entertainment sectors, including film, television, music, and games, he brings a unique perspective to his role in the industry.

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