Reed Holden Biography

Reed Holden is a recognized negotiation and pricing strategy expert with over 30 years of experience consulting for Fortune 500 companies worldwide. He has authored several books, including "The Negotiation Skills Workbook" and "Negotiating with Backbone." Holden is the co-founder and CEO of Holden Advisors, a pricing consultancy firm that provides customized solutions to help clients achieve profitable growth. He is also a frequent speaker at industry events. He has been featured in numerous publications such as The Wall Street Journal, Forbes, and Businessweek. Before founding Holden Advisors, he held senior executive positions at HP and DEC and has served as a board member for several companies. Holden holds an MBA from Clark University and a BS in economics from Bentley University.

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