Rebecca Messina Biography

Rebecca Messina is a seasoned marketing executive with close to 30 years of experience in the global beverage industry. She served as the Chief Marketing Officer of Beam Suntory and Uber. In 2016, Messina joined Beam Suntory and led the development of global brand strategy, product innovation, research and development, and consumer insights for the company's world-renowned portfolio of brands, including Jim Beam, Maker's Mark, Sauza Tequila, Courvoisier Cognac, Yamazaki Whisky, and more. Before joining Beam Suntory, Messina had a long career at The Coca-Cola Company. She held various leadership roles globally, including in Atlanta, Chile, Australia, France, and Atlanta again, where she was the Vice President of Global Marketing Capability & Integration. In 2014, she became the SVP of Marketing & Innovation, Ventures & Emerging Brands (VEB) at Coca-Cola. She led the marketing strategy, innovation, and capabilities for the company's VEB portfolio of premium brands. Messina is a Miami University alum and speaks English, Spanish, French, and Italian. She served on the National Board of Directors of the American Marketing Association (AMA), the Georgia State Marketing Roundtable, and the Atlanta Executive Board of the AMA. Messina is married, has two children, and resides in Chicago, Illinois.

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