Prof. PETER FISK Biography

Prof. Peter Fisk is an internationally recognized business strategist, author, and speaker. He is the founder of GeniusWorks, a company that helps organizations to create and implement innovative strategies. He has worked with the world's leading companies, including Coca-Cola, Microsoft, and Virgin. He is also a bestselling author and has written several books on business and innovation. Prof. Fisk began his career in advertising and marketing, working for some of the world's leading agencies, including Saatchi & Saatchi and Ogilvy & Mather. He later transitioned into consulting, working for companies such as Accenture and Ernst & Young. He eventually founded his consulting firm, which he later sold to WPP, one of the world's largest marketing and communications companies. As a speaker and thought leader, Prof. Fisk is known for his expertise in innovation and strategy. He has spoken at conferences and events worldwide and has been featured in major media outlets such as The Financial Times, The Guardian, and The Wall Street Journal. He has also written several books on innovation and strategy, including "Gamechangers: Creating Innovative Strategies for Business and Brands." In addition to his work as a strategist and author, Prof. Fisk is also an educator. He has taught at several universities, including Oxford University and the University of London. He is a visiting professor at IE Business School in Madrid, Spain.

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