Pinar Yildirim Biography

Pinar Yildirim is a marketing professor and researcher at the Wharton School of the University of Pennsylvania. Yildirim's research focuses on consumer behavior and marketing strategy, and she is particularly interested in understanding how marketing tactics can influence people's online and offline behavior. Yildirim has published numerous articles in top academic journals, and her research has been widely cited and recognized for its rigor and insight. She has also been recognized for her excellence in teaching and has been awarded several teaching awards at the Wharton School. In addition to her academic work, Yildirim is a frequent speaker at industry conferences and events and a sought-after consultant and advisor for companies looking to improve their marketing strategies.

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