Peter Hubbell Biography

Peter Hubbell is a visionary leader in marketing and advertising, specifically focusing on understanding and targeting aging consumers. As the founder and CEO of BoomAgers, a renowned strategic and creative advertising agency, he has established himself as one of the foremost global aging marketing communications experts. Unlike many thought leaders who solely publish their ideas, Peter stands out by translating his insights into tangible marketing programs that directly engage the world's Baby Boomers. He has aptly labeled this cohort as Marketing's Most Valuable Generation™, recognizing their immense market potential. Peter firmly believes that thought leadership should be backed by real-world practice. BoomAgers has emerged as the go-to authority on marketing to age, collaborating with prestigious global marketers like Procter & Gamble. At the core of BoomAgers' campaigns is Peter's profound understanding that the key to effectively targeting aging consumers lies not in biology but in psychology. He recognizes that the psychology of aging is inherently irrational and that successful communication requires an authentic and unreasonable approach. Peter and his team thrive in this high-risk landscape, creating impactful marketing strategies that resonate deeply with their target audience. Peter's philosophy and innovative approach are encapsulated in his books. "Getting Better With Age: Improving Marketing in the Age of Aging," published in 2015 by LID Publishing, serves as a companion to his award-winning debut book, "The Old Rush" (2014). These works offer marketers invaluable inspiration and practical advice for developing world-class marketing programs that tap into the extraordinary value of marketing to age. Peter's unwavering dedication to understanding aging consumers and his ability to translate that understanding into successful marketing campaigns make him an influential figure in the industry. His work inspires marketers who recognize the immense potential in targeting the aging population and seek guidance to shape their marketing strategies.

As a renowned expert and highly sought-after speaker, Peter Hubbell's expertise is in high demand. To book Peter Hubbell for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Peter Hubbell's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Peter Hubbell's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Peter Hubbell for your next speaking engagement.