Peter Boatwright Biography

Leading businesses do more than just make superior products. They attend to their clients' emotional requirements and improve their moods. Feelings and emotions-based products and services can be the difference between blockbuster sales and the status quo. Consider the success of Apple's iPhone, Coca-Cola, and Nordstrom's shoe section. For businesses including Apple, P&G, Whirlpool, RedZone Robotics, and International Truck/Navistar, Peter Boatwright and his colleague Jonathan Cagan have created and deployed tools and processes for product creation. They help businesses build the kinds of products that customers are enthusiastic about, and they are renowned across the world for their rigorous and effective approach. They're co-authors of Built to Love: Creating Products that Captivate Customers, which reveals how to create an emotional - and financial - relationship with your customers. Boatwright can do seminars on his own or in cooperation with Prof. Cagan. Their presentations are thought-provoking and influential to your organization's bottom line, including multi-media and a down-to-earth manner that actively includes the audience. Boatwright has a lot of hands-on experience in the field, and he's implemented formal techniques to opportunity discovery and issue resolution in a lot of different organizations. Boatwright co-teaches an annual course on new product invention and has co-run additional product strategy courses, resulting in several patents for corporate sponsors, in addition to delivering executive training sessions and practice-based courses at Carnegie Mellon. The Design of Things to Come: How Ordinary People Create Extraordinary Products, co-authored by Boatwright and Cagan, uncovers the hidden story of how today's brightest firms are innovating more successfully than ever before. Boatwright is an Associate Professor of Marketing at the Tepper School of Business, as well as a member of the Department of Mechanical Engineering, as is customary at Carnegie Mellon. His areas of expertise include new product marketing and brand development, as well as marketing research methodologies. Boatwright's research has spanned qualitative and quantitative approaches, researching customer reaction, product selection, and early product research methods, and has produced new statistical tools as well as further ideas of consumer behavior. Boatwright's scholarly works in the disciplines of marketing, statistics, and management have been published in major research journals.

As a renowned expert and highly sought-after speaker, Peter Boatwright's expertise is in high demand. To book Peter Boatwright for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Peter Boatwright's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Peter Boatwright's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Peter Boatwright for your next speaking engagement.