Nicholas Ferrari Biography

With an extensive background in marketing, communications and research, Ferrari brings to Erdos & Morgan more than 20 years of experience in the business-to-business arena. "We are delighted to have Nick on board. Because of his continuous involvement in new market strategies and tactics and his leadership in both the 'old' and 'new' media, we're very pleased to have someone with Nick's depth of experience lead our team," said Jerome Kossoff, founder and CEO of the parent company.

Ferrari's primary focus as CEO of Erdos & Morgan is to improve the field of knowledge in business-to-business marketing and media research, through both traditional and newly created online methods. "I'm looking forward to working with an already established quality brand, supported by a team of dedicated employees. Erdos & Morgan will continue to strive to provide to its current and prospective clients alike programs, services and methodologies that are invaluable," Ferrari said.

Most recently, Ferrari was vice president, chief marketing officer for DMIND Corporation, a developer of e-business infrastructure software and Web development services for Fortune 500 clients, where he successfully collaborated in the launch of DMIND offices in Japan and Korea. Ferrari had overseen marketing, sales, business development, client services, and design and technology groups. He was responsible for all marketing and communications-related activities including advertising, partnerships and alliances, promotion, conferences and trade shows, and media relations.

Prior to joining DMIND, Ferrari was general manager, business development for Advertising Age, Ad Age International, B-to-B and Creativity magazines, published by Crain Communications Inc. There, he was responsible for new business, custom publishing, database marketing and management, association relationships and editorial reprint and international licensing business.

Ferrari began his career in 1978 at Media Records (now CMR) where he rose to the position of production manager, managing all administrative and control operations for generating advertising measurement reports and statistical tracking analyses affecting advertising trends.

Ferrari has a B.S. from Hunter College, City University of New York. He is president of the Business Marketing Association of New York and on the board of the American Advertising Federation and AAF's District 2 Executive Committee. He has also served on various industry committees, including the American Business Media CEBA Awards and the American Marketing Association EFFIE Awards, among others. He resides in Middletown, New Jersey, with his family.

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