Mike Coupe Biography

Michael Andrew Coupe is the CEO of Sainsbury PLC, the parent company of the supermarket chain Sainsbury's since July 2014. Coupe held various roles in British retail food chains including Unilever Tesco Dales Discount Asda and Iceland. He previously worked with and at one point worked above Justin King at Asda. He holds various other directorial positions: non-executive director of Greene King since 2011 member of the supervisory board at GS1U since 2010 director of Insights2Communications since 2012 director of the Institute of Grocery Distributors and director of GlobalNetXChange. Coupe joined Sainsbury's in 2004 as trading director and in 2007 was appointed a board director and in 2010 was promoted to group commercial director. He has been credited with the chain's success in e-commerce and creating the company's 'Brand Match' campaign."

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