Michael Rothman Biography

Mike Rothman previously led First Money Media (FM2) a firm specializing in monetization operations and strategy for early-stage tech and digital media companies. Clients included over a dozen venture-backed start-ups across the country including Bark & Co. Betaworks Contently Digg Giphy Moviepilot Newsle Scoutmob and Yipit among others. FM2 also incubates several new businesses focused at the intersection of digital content commerce and advertising. Starting in early 2006 Rothman was one of the founding employees at Thrillist responsible for all sales and revenue operations. Under Rothman Thrillist's business team grew from zero to a staff of 20+ and a Fortune 500 roster of clients. Rothman later founded Thrillist Rewards Thrillist s e-commerce platform that provides editorialized experiences for consumers and customized promotional opportunities for national advertisers. Prior to Thrillist Rothman worked at Digitas and in custom publishing developing content programs for clients such as Starwood and Purina.

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