Michael R. Solomon Biography

Michael R. Solomon often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that s accomplished by a deeper connection with their customers. Michael s mantra: We don t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein Levi Strauss Under Armour Timberland) financial services and e-commerce (eBay Progressive) CPG (Procter & Gamble Campbell s) retailing (H&M) sports (CrossFit Philadelphia Eagles) manufacturing (DuPont PP&G) and transportation (BMW United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show Good Morning America and CNN to comment on consumer issues and he is frequently quoted in major media outlets such as The New York Times USA Today Adweek and Time. Michael also is a regular Contributor at Forbes.com where he writes about retailing consumer behavior and branding.

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