Michael Dermer Biography

Michael Dermer is considered the founder of not only a company but an industry rewarding individuals for healthy behavior. Michael left a promising law career to start IncentOne the first company to provide rewards for healthy behavior. At the time rewards in healthcare were not only non-existent they were offensive. He was told over and over we will never reward people for things they should be doing to be healthy. After bootstrapping for a decade his company received a large private equity investment on October 15 2008. Family relationships on the brink. It would take two years of working 24 hours a day to save what took ten years to build. The perfect storm. It was doomed. Or was it? Today health rewards are everywhere he sold IncentOne to industry innovator Welltok and his company is credited with creating the health rewards industry. What resulted was not only a business success but the discovery of a unique method on how to thrive under the pressure chaos and burden of being the entrepreneur. The Lonely Entrepreneur was born.

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