Meridth Valiando Rojas Biography

She’s the CEO of DigiTour, the Live Nation for the Web video generation, which puts on sold-out concerts featuring YouTube and Vine stars. Her own journey in the music business corresponds with the digital awakening of the industry. At age 15, she began working as a talent scout for Columbia Records, attending school and hitting the clubs at night. By age 23, she was working for Capitol Records, where a label exec asked her to develop a social media presence for artists — and a touring business. “I’m spending more time on Vine than I am on YouTube, looking for talent,” says Valiando Rojas, who also keeps an eye on Snapchat for emerging stars.

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