Melissa Brenner Biography

Melissa Brenner leads the development oversight and implementation of the NBA's global digital strategy and social media portfolio across multiple media platforms. In that role she has forged groundbreaking deals with leading social media companies such as Facebook Twitter and Snapchat found innovative ways to incorporate social media throughout the league's wide array of assets and helped NBA partners maximize social media opportunities with the league. Additionally Brenner manages the league's relationship with Turner Sports relating to NBA Digital where she is responsible for the development and oversight of NBA TV NBA League Pass NBA.com and various NBA mobile content offerings. Under her leadership the NBA has built one of the largest social media communities in the world with 1.4 billion likes and followers combined across all league team and player pages on Facebook Twitter Instagram Snapchat YouTube Sina and Tencent. Brenner has been instrumental in the NBA's achievement of many milestones in the social media space including the first professional sports league to partner with YouTube (2005) and Facebook (2007).

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