Matt Levine Biography

Matt Levine, the founder, and editor of Natural Business News has been working in the natural goods sector for over 20 years. He was the main product specialist at SPINS, the world's leading source of industry and consumer data. He has extensive experience in the natural foods industry, having worked as a wholesale agent, buyer, retail shop manager, publicist, and writer. Levine established the first comprehensive national directory of ecological and sustainable products at SPINS (more than 200,000 entries). He has written and edited for Mintel International Group, Ltd., POZ Publishing, and many websites, and is a member of the Standard & Poor's Vista Research Society of Industry Leaders and the Gerson Lehrman Group Industry Council. Levine discusses natural foods and other ecologically friendly supermarket goods from the consumer's perspective as well as from the retailer's perspective as they strive to sell them. He discusses how to mainstream natural foods, distilling and illuminating the complicated concerns while exposing and countering greenwashing.

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