Martin Eberhard Biography

One of Fortune Magazine's Top Innovators and the man who founded the revolutionary Car Company Tesla Motors Martin Eberhard is waking business audiences up to the idea that innovation is the key to success and the key to making green cool. From the Rocket eBook to the Tesla Roadster the visionary Eberhard is continuously pushing the envelope and changing the way we think of product development business and the business of Green. But how did this story begin? Eberhard facilitated the sale of NuvoMedia the company he started that invented the Rocket eBook to Gemstar/TV Guide in 2000. Shortly after Eberhard persuaded his business associate Marc Tarpenning to join him to take a fresh look at electric cars concerned about the increasingly undeniable global warming trend embarrassed by the US's failure to agree to the Kyoto Protocols and worried about the global consequences of America's dependence on oil. Electric cars made perfect sense to Eberhard an electrical engineer who has spent his career in the innovative stew of Silicon Valley.

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